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The WOW Factor

November 22, 2015

Put ‘WOW’ Factor in Your Vacation Rental

When you begin remodeling your vacation rental, think in terms of the complete customer experience. There will be small groups and large groups. In our case, we can sleep 11 – with pull out couches for 2 more at an extra charge per night.

 

Guests will give reviews to the third party websites and it is in the owner’s best interest to anticipate their needs. For our part, we believe in redundancy. We have 2 refrigerators, 2 washing machines, 2 dryers, 2 microwaves, 2 ways to access the front door and 2 sets of linen and towels. If something breaks or runs out, there is always an alternate way to keep going.

 

After several family gatherings and some brainstorming, we have equipped the kitchen with every possible pot, pan and utensils for any style of cooking – large or small. Most items were bought new, some at thrift stores.  (We have received good feedback on the kitchen tools.)

 

Phyllis and I have stayed in vacation rentals that had the bare minimum of glasses, cookware and silverware and it is a real pain in the neck. That is one reason we personally use our rental 1 week every 3 months to stay on top of items needing replenishing or repair.

 

We also have two bear boxes (required in our area) to handle the large amount of refuse generated by groups of 8-10 over 3 or 4 days. We learned this from experience when before adding the second one we found multiple bags of garbage left in the garage and the housekeepers did not always remove it.

 

We installed grab bars around all 3 showers/tubs and at the entrances to step-downs both inside and out. As people get older they are more cautious of changes in walking elevations. I am in that group.

 

Our rental history uncovered a circulation deficiency in the hotter months of July and August and we installed an exhaust fan in the attic to blow hot air through a gable louver to lessen the heat build-up in the upstairs bedroom ceilings. We are one of the very few cabins at Lake Tahoe that have both central air and central heat – which hopefully gives us some advantage in renting certain months of the year.

 

We added a high-boy game table with many games for those guests who prefer to stay home. It seats six. There is also a large selection of paperback and hardcover books to read in a separate book cabinet.

 

Each bedroom has its own theme – Cabin, Indian, Bear – with pictures and plaques to complement. There are detailed instructions on each wall by the beds for the TV, DVD and Netflix remotes. Wi-Fi is also available throughout the cabin. We were able to get a contract for cable, internet and long distance phone at a fixed price – so we advertise free long distance on our land-line phone in the kitchen. All international calls have been blocked.

 

The wall plates for plugs and switches and themed throughout the cabin. We also installed Victorian style wooden door stoppers which are rugged and give the place a rustic touch.

 

Carpets are cleaned about 3 times a year by a local professional service. Price is very reasonable and only takes a few hours. This keeps everything clean and fresh – as many feet are on these floors – especially in the cold, snowy winters at Tahoe.

 

Every hanging picture and light fixture – including the 3 way lamps – are themed to fit the Tahoe rustic cabin look. You can usually find these items at local shops. It is important to showcase the local market in your rental. Guests are coming also for the experience.

 

Our hot tub seats 8 and is serviced weekly by a local technician. We literally do nothing to maintain it ourselves. This is a wonderful draw for the guests. Get one as big as you can afford so large groups can enjoy.

 

2 years ago we purchased heat-mats for certain walk-ways by front porch and by back door to hot tub that warm the floor and are activated by cold and snow. On icy days, this keeps bare feet warm and prevents ice build-up.

 

We have many inside ceiling fans and outside flood lights operated by a timer – so they are not left on for a long time. On mild days, the fans come in handy.  Signage is abundant in and around the cabin – we had these made at a Fast Signs shop and they are black on white – very professional looking. We receive compliments on this also.

 

Phyllis has prepared a comprehensive instruction book that we leave on the kitchen counter with instructions on all appliances and electronic items.  Sometimes we have had a real problem when staying in other vacation rentals trying to figure out what switch does what.

 

There are plenty extra light bulbs in the laundry room for the entire house that we keep for guests as they need to change one or more. 

 

We installed a 120-gallon water heater and in 3 years we have never had a complaint about “no hot water.”  It never runs out.

 

Since our house is on a pier and beam foundation, our plumbing lines are subject to freezing as we have sub-zero days. We have wrapped the low part of these water lines with heat-tape with a thermostat set at 40 degrees – and have never experienced freezing pipes.

 

Lastly, we installed a Honeywell Wi-Fi thermostat and can set the heat and air temperatures remotely – from Louisiana to California for when our guests leave and just prior to their arrival. Normally, we set it on 55 degrees which is warm enough to discourage anything freezing in the winter, and just turn it off in the summer.

 

Hope this long epistle helps you with your rental.

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In 2011 my wife Phyllis and I decided to buy a vacation home for use by ourselves, our kids, their spouses and grandkids (19 total) and planned to rent it out to offset some of the maintenance expenses. We have managed our own rental properties for many years in Northwest Louisiana and are also Realtors, so we had a good working knowledge of how to rehab and manage single family rental home. The vacation rental market was somewhat different in that we would have to furnish the property and before we always offered rentals vacant except for one or two appliances. Whether you are financing the purchase or paying cash, these tips are the same. Cash purchases are always faster transactions and I believe it puts the buyer in a stronger bargaining position. In our case at Lake Tahoe – in California – cash buyers are quite common. First, select an area that you will personally enjoy. Even if it is a good investment, if you don’t want to visit the vacation home yourselves several times a year, find someplace else to own one. With many different groups coming and going, there is always something that needs attention when we go, even though our housekeeping/maintenance service does a good job. Only the owner can spot small items that need fixing. 2nd – Select an area that your family will enjoy and can easily travel to – whether driving or flying. I look for major airports within about an hour’s drive. Any more than that is a bit tedious. And for the first year, you will be coming and going a lot. 3rd – Pick a moderate climate. An all season location with activities year round is best. You want something to bring people into the area all during the year – so look for multiple climates and events. We have been to various parts of the United States and some regions are so cold in the winter nobody can hardly move. This really limits your potential rental groups. 4th – Check to see if there are local ordinances/taxes concerning vacation rental properties. Many towns require a 10% or so tax be remitted on vacation rental income – just like a hotel/motel tax. You just have to report it and pay the tax – so build it into your fees. 5th – Try to find an area of town that offers some privacy. Groups of short-term renters make noise. Try to find cul-de-sacs, corner lots or large lots that will absorb some noise without causing too much complaining from neighbors. Also, some towns have ordinances on vacation rentals concerning inspections and locations. Savannah, GA is one of them. 6th – Decide how many people you will try to sleep. For income purposes, try to comfortably sleep 8 or more. We advertise to sleep 11, using twins, queens, kings and bunk beds. 3 bedrooms and 2-1/2 or 3 baths should be a minimum requirement. 7th – Allow time to find the right property. We started our search in October of 2011 and closed on February 2012. We made several trips to the Tahoe area and looked at over 60 properties. The first offer did not work out, thank goodness, and our 2nd offer was successful on a different property –which turned out to be a winner. Have a thorough inspection made. 8th – Many vacation homes are sold with the existing furniture and it may or may not have any value because of damage, the wrong style or wrong color. No doubt, your home will need some remodeling/rehab and this is always a challenge because you probably live a good distance away and need to get the work done. In our case, it took us 13 months and we contracted with local craftsmen recommended by our Realtor. We would travel to the home from Louisiana and supervise the work for 7-10 days at a time and then return home. Allow some money in your budget for this remodeling, as you want the best look for the commercial vacation market. There will also be needed upgrades and redundancy work. 9th – Take tons of professional photos – hire a good photographer to do stills, night shots with indoor lighting, moving shots, day and night shots. This is your best advertising for the 3rd party web sites you will use to promote the property. Most groups stay 3 nights at our Tahoe location. All groups book trips from what they see online – so make it good.
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